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Zzzquil Advertisements

Using late-night show hosts (such as Jimmy Fallon, Jimmy Kimmel and Conan O'Brien) as models for this campaign, I have created a series of paper advertisements for Zzzquil which depict the selected late-night show hosts in extreme positions of poverty. These images, coupled with the tagline "No More Late Nights", help to give viewers the sense of how powerful Zzzquil can be; powerful enough that no one stays up late anymore to watch these late-night shows.